Digital Marketing (Contract)

Apr 2021 - May 2022

Responsible for all digital communications channel strategy, planning and implementation.

• Driving relevant traffic to our BBR's digital channels through digital programmes, campaigns and services. Including web estate.

• Developing and executing a digital marketing strategy across the main brand and for each of the key BB&R brands.

• Delivering a digital marketing plan that translates brand strategy across all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Evolving digital journeys for recruiting and strengthening relationships with new and existing brand customers in key markets. Review User Experience and User Journeys across bbr.com.

• Measuring and reporting performance of all digital marketing campaigns, against target ROI and KPIs and feeding back to senior stakeholders.

• Providing expertise and leadership in digital plans and activations with local marketing teams in key markets.

• Translating brand communication strategy into a best-in-class social media execution, including trends and insights.

• Managing digital marketing budgets.

  Tools: Emarsys, SAP, Hybris, Amplience, Hootsuite, Trello, Microsoft Suite.